Pradakshana Fintech Private Limited is a Non Banking Finance Company headquartered at Hyderabad in Telangana, India. The Company is being promoted by a seasoned microenterprise and development professional, Mr. Kishore Kumar Puli. The overarching goal of the company is to provide comprehensive financial and business solutions to missing middle income individuals and enterprises.

A combination of servicing methodologies will be explored with an ultimate objective of ‘no missing middle left behind’ in the areas of operation. The Registered Office of the Company is situated in Nagpur, Maharashtra.

Problem Situation:

1. There is huge demand supply gap in the area of credit to MSME industry
2. Lack of access to sufficient credit for Small Business Units

The promoter believes that middle segment of the population provides immense market opportunity for the production and consumption of goods and services. Financial capital is one such unique and scarce resource that has great potential to catalyze the economic development. Pradakshana aims to make capital available to these communities in a most efficient and sustainable manner by sourcing it from commercial and like-minded investors. The Company will strive to generate maximum value to the investor’s capital by adopting cutting-edge technology and innovative business models.

Ownership and Governance Structure

Pradakshana is a for-profit Non Banking Finance Company with a focus on Micro Enterprise lending. Present promoter is having around 53% stake with a full ownership by taking over the company with majority stake.

Pradakshana will further raise capital from the market, preferably from one or two major investors in the beginning, while the promoter would retain about 15-20% ownership. Eventually the ownership is expected to be reasonably distributed between private domestic investors, international investors and promoters.

Keys to Success

1. Highly competent and committed team having micro finance, micro enterprise lending, rural development and banking experience.
2. 3P Approach: Financial sustainability (profits), motivated workforce (people) and customized services (products).
3. 4A Business Principle: Accessibility and affordability to the clients, accountability to the stakeholders and adaptability to the changing business environment.
4. Strong internal controls including ‘zero-tolerance’ to frauds and defaults.
5. Openness to innovation and adoption of cutting-edge technology.
   • The company was earlier called Pradakshana Fintech Private Limited, and was registered at New Delhi.
   • Pradakshana currently operates from five branches in Adilabad, Nagpur and Raipur districts of Telangana, Maharashtra and Chhattisgarh respectively.
   • Cumulatively has disbursed loans of Rs 11.47 Crores as of 31st August 2017.
   • Gross loan portfolio outstanding stands at Rs 5.96 Crores from 649 active borrowers as on 31st August 2017.
   • Maintains a collection rate of 98.78% in the current financial year.

Core Team

1. Kishore Kumar Puli is the founder and Managing Director at Pradakshana. He holds a Masters degree in Business Administration from Osmania University, Hyderabad. He brings in 20+ years of experience in lending to MSME & Microfinance with unique combination of extensive operational and funding experience coupled with excellent knowledge of the local finance market. He set up Trident, a microfinance company, in 2007. Under his guidance, Trident had a portfolio of Rs.180 Crores with 254,000 borrowers. He is known within the industry for driving business results and maximizing profitability through the delivery of exceptional product quality and service and prudent management of people and processes.

The list of present lenders is as under:

S.No	Name of the Bank	Amount sanctioned	Date
1	Jain Sons Finlease Ltd(IntelleGrow) IntelleGrow	Rs.125 lac, Rs. 25 lac	26.08.2016 / 02.02.2017
2	Bandhan Bank	Rs. 25 lac	03.06.2017
3	MAS Financial Services Ltd	Rs.100 lac	29.07.2017
4	Utkarsh Small Finance Bank	Rs.100 lac	16.08.2017
5	Caspian Impact Investments Pvt. Ltd.	Rs.200 lac	28.08.2017