• Highly Competent Founding Team: The promoter and management team are a group of well qualified professionals who bring together a unique blend of regional familiarity and substantial lending/banking and rural development experience by virtue of their origins and previous jobs. They have also demonstrated successful working relationship as they were employed together in the same location in the same company earlier which was considered one of the best performing companies.
• 3P Approach: The Company will strive to achieve financial sustainability (Profits) in shortest possible period of time, with the help of highly motivated and committed team of employees (People), and by offering a suite of customized services (Products) to the clients.
• 4A Business Principle: Pradakshana will adopt channels and methodologies for increasing Accessibility, and will offer products and services keeping in mind Affordability of the clients. The Company seeks to be highly Accountable to all its stakeholders by promoting transparency and fair business practices, and will proactively endorse new ideas and techniques so as to be Adaptable to the changing business environment.
• Strong Internal Controls: Pradakshana will strictly follow the policy of ‘zero-tolerance’ to frauds and defaults. Best possible systems and procedures will be designed and implemented to ensure and encourage high levels of business ethics and customer loyalty.
• Openness to Innovation: Pradakshana aspires to stay at the forefront of industry research and adopt cutting-edge technology in its business. In order to achieve this, R&D activities will be implemented across the Company on a continuous basis right from inception.